Our Story
Twenty five years ago, ViewPoint began with a simple goal: helping organisations understand the people they serve through better, faster feedback. Today, we are a feedback technology company specialising in real-time insight and experience improvement.
Our roots came from working with early customer research tools, giving us a front-row seat to the value of real-time insights. Since then, we’ve evolved into one of the most powerful real-time feedback platforms on the market. Years of specialist expertise have gone into honing a multi-channel solution that captures experiences as they happen — in the moment, in real spaces, for real people.
We understand the connection between experiences and outcomes. That’s why our platform is designed to bring all feedback together, giving organisations a single, clear voice of their customers or employees.
Our belief in the power of feedback drives everything we do. From the craft of survey design to the careful use of data for improvement, we are dedicated to helping our clients embed feedback at the heart of their organisation — and do it well.
Working with ViewPoint means working with people who care. We pride ourselves on exceptional service, collaboration, integrity, and authenticity. We don’t just provide a platform — we partner with you to make feedback meaningful and actionable.
With over 25 years of experience in customer feedback and survey design, ViewPoint supports organisations across multiple sectors with real-time feedback solutions that drive measurable improvement
At ViewPoint, you work with people, not just a platform. Our team is small but highly experienced, bringing together expertise in survey design, data insight, and customer experience. We take a collaborative approach, working closely with clients to understand their goals and challenges, tailoring our solutions to fit each unique environment. We pride ourselves on being responsive, practical, and genuinely helpful — acting with integrity and authenticity in everything we do. When you partner with us, you get a team that cares about your success as much as you do.
We do it, and we do it right.
“ViewPoint enable us to really understand what our patients and carers think. They provide us with fantastic support – it’s a true partnership.”
Patient Experience Officer, Royal Free NHS Trust
“ViewPoint provided us with the perfect solution for our needs, providing feedback exactly when and where we need it. It really does do what it says on the tin!”
Project Manager, TUI
Copyright © 2001-2026 All Rights Reserved. ViewPoint™ is a trading name of ViewPoint Feedback Ltd.
