Smiley faces for surveys, the friendly way to collect feedback

A simple smiley face could change the way that you analyse and understand customer satisfaction. Smiley faces for surveys immediately evoke a far more welcoming response than even the most straightforward text based survey. The growing trend towards using smileys in surveys shows how organisations are benefiting from this effective and multicultural, customer experience feedback collection tool.

Smiley Face Survey Example

What Are Smiley Faces For Surveys?

Smiley faces for surveys replace the basic verbal, text-based customer satisfaction scale. Attitude-appropriate smiley emojis instead make surveys more welcoming and easier to understand. What’s more, they are more accurate because they encourage more responses. 


Let’s consider a basic satisfaction scale that would conventionally be presented as:

Extremely Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor Dissatisfied Somewhat Satisfied Extremely Satisfied
How was your experience today?

With Smiley faces for feedback, the five blocks of text would instead be replaced with 5 friendly faces showing a range of emotions; from happy to sad.  This presents an easy-to-understand, and quick-to-complete, selection for your people to relate to. Helping them to give feedback quickly. And it works in any environment!

I think we can agree, this looks a lot better…

Smiley Face Survey - Fun_Smiley_VeryGood

What To Expect From Smiley Faces For Surveys?

Post-experience surveys can’t compete with in-the-moment feedback. By utilising emojis in your questionnaires and placing feedback kiosks in easily accessible areas, you will significantly increase your response rates. What’s more beneficial is in doing so you improve the reliability and accuracy of your survey results. 

There is also the opportunity to benefit from the brand-building effect that a well-designed feedback collection unit presents. The endless scope for customising your surveys on the fly, thanks to real-time reporting and survey editing, is an additional benefit you can expect from using smiley faces for surveys.


How Effective Are Smiley Faces For Surveys?

Here at ViewPoint, we put smiley faces for surveys to the test. Respondents were given two ways to provide feedback.

Firstly, we showed a screen with a brand image and the simple request “Please touch the screen to share your views – it will only take 30 seconds.’

Secondly, we showed a screen with five smiley face buttons and a simple question “Overall, how satisfied were you with your visit today?

Offering customers smiley faces resulted in more than double the responses, with the average increase in response rate within retail, health, HR, and other settings falling between 100% and 500%.

READ MORE about smiley face kiosks for in-the-moment feedback.


Why Smiley Faces For Surveys Are Up to 500% More Effective

Smiley faces are a light-hearted visual representation of the sentiment felt during any given part of a customer’s experience. Using the mechanics of a Likert scale, smiley face scales can help you to determine how customers feel towards your business or brand.


Humans think visually, with current research showing that over 65% of all people all visual learners. Smiley surveys are therefore easier and faster to comprehend for almost all people. Combine this with the other benefits like the fun approach and instant nature of emoji-based surveys, and it soon starts to become clear why smiley faces work so well.

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The Benefits Of Smiley Faces In Surveys

Let’s take a closer look at some of the main reasons why smiley face kiosks and touch collection points work so much better than other mediums for getting a clear view of what your customers are thinking and how they are feeling.

Extremely Quick and Very Easy To Understand

Smiley face surveys are easy to understand and provide the quickest possible means of providing feedback. Everyone’s got time to touch a smiley that reflects how they feel.

Universal Reach

As the old adage goes, a picture is worth a thousand words and when it comes to customer experience feedback collection, so is an emoji. The multilingual nature of emoji-based feedback collection using smiley faces ensures that all customers can offer their opinion, even younger ones.

Improved Loyalty & Real-Time Analytics

Two or three questions with answers presented across a scale of five smiley faces are all that it takes to gain tactical knowledge about what’s frustrating and delighting your customers or employees. The ability to determine the attitude of customers and staff in-the-moment allows you to quickly make changes and monitor the results creating a feedback loop. Armed with relevant feedback you can make positive changes to increase customer loyalty or employee satisfaction.

Superior Feedback Collection

A smiley survey experience is a relatable experience that customers and employees enjoy. But, hidden beneath the deceptively simple exterior is a valuable cache of customer experience metrics. As a more emotional interface, you can expect not only more responses but more honest feedback without customers or staff overthinking their answers.

Accurate Feedback For Action-Orientated UX Growth

Extensive testing reveals that in-the-moment metrics are 40% more accurate than feedback collected just one day after the experience itself. Improved, accurate insights and live monitoring give you a clear understanding of satisfaction levels down to hourly factors. Adjustments made to the customer’s experience become data-driven because you will be able to quickly see the impact through the feedback that you are collecting.

Multiple Smiley Survey Formats And Kiosks Available

Free-standing, countertop and wall-mounted feedback survey kiosks are available – complemented by a choice of online surveys accessed via email links, online feedback buttons or QR CodesTouch screens are protected by ViewPoint Nanoveu antimicrobial transparent film to prevent the spread of bacteria. Devices are all 4G and Wi-Fi enabled, ensuring constant connectivity for instant adjustments to survey questions, the survey format, and real-time statistics monitoring. Mains powered or battery operated, your multi-language open feedback device is always on.

Smiley Faces For Surveys, Real-Time Insights Like Never Before

Switch to in-the-moment smiley faces for surveys, and you’ll never go back. From the instant your survey is implemented you’re at a vantage point that allows you to make quick changes to your customer experience. 

From internal improvements to facilitate a better work environment for your staff to company-wide changes to your overall customer experience, smiley survey-based data collection arms you with accurate insights that drive growth and change.

READ MORE about using feedback to make informed business decisions.

About ViewPoint Smiley Face Survey Solutions

ViewPoint helps organisations to radically improve the quality of their services. Our interactive feedback technology engages with customers, employees and stakeholders to understand their satisfaction or dissatisfaction with the experience they encountered.

Our unique smiley face surveys attract, engage, and encourage users to leave their thoughts. Four reasons feedback kiosks are the preferred feedback collection method:

  • Lower cost customer survey solution
  • Suitable for all environments
  • Reliable and always on
  • Highly accurate insights


Find out more about how real-time surveys can help you assess customer and staffing issues, monitor improvements, and compare departments to deliver the best service possible.


Do you need a smart way to collect feedback?


Welcome to ViewPoint, the world’s leading provider of feedback solutions – including kiosks & online surveys.

ViewPoint’s feedback solutions are the smart way to collect feedback from your people in your spaces.

Whoever they are.

Wherever they are

Read more about collecting customer and employee feedback

Contact us or download our brochure for more details.