Category: Customer Feedback

Understanding customer satisfaction Getting to the why

Understanding customer satisfaction: Getting to the why

Measuring customer satisfaction doesn’t tell you how to achieve it. You can measure levels of satisfaction; you can pore over reports showing the distribution of customers across the satisfaction spectrum. All of this is helpful as far as it goes, but the problem is that it doesn’t go far enough: it doesn’t provide insight into why the customer was satisfied or dissatisfied. To achieve this, you will need to understand the customer experience.

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6 Common Feedback Pitfalls to Avoid

6 Common Feedback Pitfalls to Avoid

ViewPoint helps organisations to radically improve the quality of their services. Our interactive feedback technology engages with consumers, patients, employees, and any other stakeholders, to understand their satisfaction or dissatisfaction with the experience they encountered. Our unique smiley face surveys attract, engage, and encourage users to leave their thoughts.

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