It sounds simple, but closing the loop is easier said than done. Even business owners with the best of intentions can struggle to know what questions to ask, what feedback to act on, and how to follow up with their customers. Yet, when done right, closed-loop feedback is one of the best ways businesses can hone in on what’s working for them—and what isn’t.
This three-layer approach for surveys will help you create different datasets of feedback for short, medium, and long term business strategies. Each of these survey types needs a different approach in order to be successful, but all three should incorporate the principles mentioned above: the right questions, the right time, and the right follow up approach.
One of the biggest challenges that brick-and-mortar stores are facing is the increased competition from online retailers. Since the beginning of the pandemic, more people
How can you improve customer retention? How do you create advocates, become more credible and drive innovation? In our latest blog, we discuss how companies are doing just this with customer feedback.
Find out why the world’s top brands use ViewPoint feedback solutions…