The NSS provides valuable feedback and insight, but there is a problem. It’s an annual, reflective survey – that is, it provides a snapshot in time, after the event. It may benefit “future students” but what about the students who are providing the feedback? The opportunity to provide input has come too late for them. So, is the NSS fit for purpose?
A simple smiley face could change the way that you analyse and understand customer satisfaction in your organisation. Smiley faces for surveys immediately evoke a far more welcoming response than even the most straightforward text base survey. And a growing trend towards using smileys in surveys shows how organisations are using this effective and multicultural customer experience collection tool.
Quick tap surveys are an elegant solution to one of the main issues with surveys: overcoming the barrier to quick, accurate responses. They make it easy for people to give in-person feedback in just a few seconds, while their experience with your company is still top of mind.
It sounds simple, but closing the loop is easier said than done. Even business owners with the best of intentions can struggle to know what questions to ask, what feedback to act on, and how to follow up with their customers. Yet, when done right, closed-loop feedback is one of the best ways businesses can hone in on what’s working for them—and what isn’t.
This three-layer approach for surveys will help you create different datasets of feedback for short, medium, and long term business strategies. Each of these survey types needs a different approach in order to be successful, but all three should incorporate the principles mentioned above: the right questions, the right time, and the right follow up approach.
The University of Warwick is capturing the opinions of its students in a uniquely personalised way, having worked with ViewPoint to develop customised feedback software.