Keeping your customers happy with better data
March 18, 2021
The average customer is better informed and more discerning than ever before – and they expect great service. Tom Peters was spot-on when he wrote
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The average customer is better informed and more discerning than ever before – and they expect great service. Tom Peters was spot-on when he wrote
Measuring customer satisfaction doesn’t tell you how to achieve it. You can measure levels of satisfaction; you can pore over reports showing the distribution of customers across the satisfaction spectrum. All of this is helpful as far as it goes, but the problem is that it doesn’t go far enough: it doesn’t provide insight into why the customer was satisfied or dissatisfied. To achieve this, you will need to understand the customer experience.
ViewPoint helps organisations to radically improve the quality of their services. Our interactive feedback technology engages with consumers, patients, employees, and any other stakeholders, to understand their satisfaction or dissatisfaction with the experience they encountered. Our unique smiley face surveys attract, engage, and encourage users to leave their thoughts.
Around 70% of the customers who leave you do so because they perceive you are indifferent to them. Real-time customer experience feedback is a potent
It’s a busy world and time is precious. We guard ourselves against anything that might add more to the workload and that includes giving feedback.
Giving yourself a moment’s time to think through the objectives of your customer feedback strategy will reap rewards with the end result. The questions you ask,
I’m sure you’ve seen a smiley face survey, but do they always work? Smiley faces in surveys can work brilliantly and are clever for many
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