New partnership to manufacture and distribute kiosks in the United States
We are excited to announce a new partnership with TouchMate to manufacture and distribute the world’s leading touchless feedback kiosks in the United States.
The US Customer Experience (CX) management market is forecast to grow by 17.7% CAGR over the next six years, reaching a market value of $23.6 billion by 2027. Real-time feedback, the gold standard for tracking in-the-moment responses from customers and employees, is one of the driving factors of this growth.
Ben Williams, President and CEO of TouchMate, said, “Few marketing challenges are harder than identifying what drives customer behavior. This is why leading companies are turning to real-time experience tracking, a research tool that not only overcomes the deficiencies of traditional feedback methods, but also delivers accurate, detailed insight from both customers and employees.”
A recent study by Gartner indicates that feedback captured after the event can be inaccurate and unreliable, showing that real-time feedback is up to 40% more accurate. Customers’ memories “decay rapidly,” leading to unreliable and potentially misleading responses.
With over 80% of companies competing on the basis of customer experience, tools that allow organizations to synthesize large amounts of in-person and online feedback quickly, and react to situations in real-time, will have a sustained competitive advantage.
ViewPoint has over 20 years’ experience in delivering freestanding feedback kiosks, recently launching the Wave Touchless product line. The easy-to-use display invites users to choose from five smiley faces, ranging from happy to sad, to describe their overall experience. Ensuring the safety of users, larger display kiosks have been equipped with state-of-the-art Nanoshield film, protecting against the transmission of COVID-19 and other viruses.
Andy Childerhouse, CEO of ViewPoint, said, “We’re delighted that we have this wonderful opportunity to partner with TouchMate to help businesses, large and small, right across America to better understand their customer and employee needs.”
TouchMate is a creative supplier of self-service solutions for the cinema, retail, hospitality, healthcare, education, and transportation markets. Headquartered in Austin, TX, TouchMate services customers all over the US with products made in America. TouchMate is known for its high quality, leading technology, and reliability. TouchMate’s mission is to build solutions that reflect the personality of your business and improve your bottom line.
ViewPoint is an award-winning real-time feedback provider, using patented technology in its freestanding touch-free kiosks. As an ISO 27001 accredited company, it adheres to best practices to ensure safe, secure, and confidential feedback is monitored and accessed by organizations. ViewPoint has collected over 50 million survey responses from across industries and worked with market leaders including the NHS, Amazon, Microsoft, the US Airforce, Network Rail, TUI and many other businesses. Data is accessible in real-time with PDF and Excel download reports, with unlimited surveys.
For further information, images or interviews, please contact:
Kayla Cobble, TouchMate Marketing, (512) 949-3330, ext 220
Matthew Sliedrecht, Chief Marketing Officer, ViewPoint,
Phone: +44 333 3355 640