Collecting feedback has never been easier.
Whether it’s through touchscreen surveys, QR codes, kiosks, websites or mobile devices, organisations can gather more feedback than ever before. The challenge today isn’t collecting information – it’s creating the trust that encourages people to share it honestly.
At ViewPoint, we work with organisations that rely on feedback to improve experiences, support decision-making and identify opportunities for change. That feedback may come from customers, employees, patients, residents, students or visitors, but it all has one thing in common:
People are far more likely to provide honest, meaningful feedback when they feel confident that their information will be handled responsibly.
That’s one of the reasons we’re pleased to have achieved ISO/IEC 27001:2022 certification again in 2026.
But rather than focusing on the certification itself, we think it’s more important to consider what it means for the organisations collecting feedback.
Trust Creates Better Feedback
The most valuable feedback isn’t always the most positive.
Sometimes the comments that drive the greatest improvements are the ones that highlight frustrations, concerns or opportunities that might otherwise go unnoticed.
For organisations to benefit from these insights, people need to feel comfortable sharing them.
Strong information security practices help create that confidence, supporting a culture where honest feedback can be captured and acted upon.
What Does ISO/IEC 27001:2022 Actually Mean for Our Customers?
ISO/IEC 27001:2022 is ultimately about giving our customers confidence in how their data is handled. It provides a recognised framework for managing information securely, ensuring there are clear processes in place to identify risks, apply appropriate controls, and continually review how those controls perform.
For organisations using ViewPoint, that translates into reassurance that the feedback they collect is being managed consistently and responsibly throughout its lifecycle. It means they can focus on understanding what people are telling them and using those insights to improve experiences, rather than worrying about how the underlying data is being protected.
Confidence in Your Data
Feedback often informs important decisions.
It helps organisations understand performance, identify trends, prioritise resources and measure improvement over time.
The value of those insights depends on confidence in the systems and processes behind them.
ISO/IEC 27001 provides a recognised framework for managing information securely, helping ensure that data is handled consistently and responsibly throughout its lifecycle.
Security Is About More Than Technology
When people hear the term “information security”, they often think about software, passwords or servers.
In reality, effective security is just as much about people, processes and accountability.
It means regularly assessing risks, reviewing procedures, maintaining controls and continually improving the way information is managed.
For organisations collecting feedback, this provides reassurance that security isn’t being treated as a one-off project or an afterthought.
Focusing on What Matters Most
Organisations don’t collect feedback for the sake of collecting feedback.
They collect it to understand experiences, improve services and make better decisions.
Our role is to help make that process as straightforward, reliable and trustworthy as possible.
Achieving ISO/IEC 27001:2022 certification reflects our commitment to protecting information and supporting the organisations that trust us with their feedback programmes.
Because meaningful feedback depends on trust.
And trust is built through consistent actions, strong processes and a commitment to doing things properly every day.
