ViewPoint feedback kiosks are an effective way of capturing feedback from shoppers and browsers while they are in your store or venue. This means you can learn how their experience was compared to their expectations. It’s like having your own mystery shopper on site 24/7.
Any issues that are highlighted can be quickly resolved leaving you with happy customers, brand advocates and browsers who become buyers.
Customer feedback is an integral part of shaping an experience that customers want to keep coming back to. When it comes to analysing the feedback of your valued patrons, there are few metrics as valuable as determining their attitudes.
When you’re asking for customer feedback, often one question isn’t enough. That’s especially true when you want to delve into why customers are responding the way they are, and what you can do to fix it.
It sounds simple, but closing the loop is easier said than done. Even business owners with the best of intentions can struggle to know what questions to ask, what feedback to act on, and how to follow up with their customers. Yet, when done right, closed-loop feedback is one of the best ways businesses can hone in on what’s working for them—and what isn’t.
This three-layer approach for surveys will help you create different datasets of feedback for short, medium, and long term business strategies. Each of these survey types needs a different approach in order to be successful, but all three should incorporate the principles mentioned above: the right questions, the right time, and the right follow up approach.
One of the biggest challenges that brick-and-mortar stores are facing is the increased competition from online retailers. Since the beginning of the pandemic, more people
How can you improve customer retention? How do you create advocates, become more credible and drive innovation? In our latest blog, we discuss how companies are doing just this with customer feedback.
Creating a survey that provides accurate and useful data doesn’t happen by itself. It takes time and effort to make sure that you are not
Why go to the effort and expense of investing in a smiley face feedback system? Does it make any difference to the bottom line? The
The average customer is better informed and more discerning than ever before – and they expect great service. Tom Peters was spot-on when he wrote
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