Customer Survey Software
For Surveys That Turn Questions into Insight
Fast to complete → more people respond
Built around your audience → more relevant answers
Smart flows → no wasted questions
Accessible to all → wider participation
Live insight → act in the moment
Great feedback starts with great questions.
ViewPoint surveys are designed to be flexible, engaging and incredibly powerful — giving you complete control over how you capture insight from the people who matter most.
More responses. Better insight. Less friction.
Every survey captures a voice. ViewPoint makes it simple to listen.
- Quick taps. Smiley faces. Free-text comments.
- Single questions or hundreds.
- Multi-choice, multi-language, fully brandable.
You control every detail — from logic and routing to live alerts and quarantine rules.
Quick, easy, powerful.
The survey you need — designed to capture insight the moment it matters.
Why ViewPoint Surveys Are Different
Consistent across every collector – whether it’s a kiosk, tablet, QR code, or weblink, your surveys look and behave the same way.
Fast, intuitive responses – tap-friendly interactions make it effortless for respondents.
Totally customisable – build surveys from scratch, adjust logic, apply routing, use multiple languages, or fully brand your survey to reflect your organisation.
Real-time control and publishing – create, edit, and publish surveys instantly via the Feedback Hub, right to your chosen collectors.
Smart alerts and data integrity – set live alerts for key questions and apply quarantine rules to ensure clean, actionable analytics.
Your survey. Your rules. Every insight captured. That’s what makes ViewPoint different.
Click the survey to try
Build Your Way
Multi-Collector Ready
Quick Tap & Smiley Faces
Smart Logic & Routing
Fully Brandable
Live alerts
Multi-Language Support
Clean, Actionable Data
What Makes a Good Survey?
Customer survey software gives you the tools to collect feedback, but the real value comes from how you use it. The structure of a well-designed survey makes all the difference to the quality of insight you receive and how actionable it becomes.
A strong survey is about capturing honest, useful feedback. Here are the 7 key principles of a good survey:
1. Keep it Simple
Questions should be clear, concise, and easy to understand. Avoid jargon or complex phrasing.
2. Make it Quick to Complete
Short, focused surveys get higher completion rates. Respondents should be able to finish in a few taps or clicks.
3. Ask the Right Questions
Prioritise what matters most. Use rating scales, multiple-choice, or open-text questions strategically.
4. Guide Respondents Smartly
Logical routing ensures respondents only see questions relevant to them, improving accuracy and engagement.
5. Stay Neutral and Unbiased
Questions should be objective, giving respondents freedom to answer honestly without leading them.
6. Provide Context
Intro screens or instructions help respondents understand why the survey matters and how their feedback will be used.
7. Deliver Actionable Insight
Design questions so that responses can inform decisions. Avoid collecting data that can’t be acted upon.
ViewPoint surveys combine flexibility, speed, and consistency. They work across kiosks, tablets, QR codes, and weblinks, include quick-tap smiley ratings, multiple-choice and free-text options, and are fully brandable. Plus, real-time publishing, routing logic, and live alerts make capturing actionable feedback easier than ever.
Both options are available. You can use the Survey Creator in the Feedback Hub to build, edit, and publish surveys yourself, or our team can design and implement surveys tailored to your organisation’s needs.
As few as one question or hundreds — the platform scales to your requirements. Logic and routing can guide respondents through complex surveys seamlessly.
Yes. All ViewPoint surveys are fully brandable and can be displayed in multiple languages. Start screens and info screens can be added to ensure your survey reflects your organisation’s voice.
You can include rating questions (fr CSAT or NPS, multiple-choice, free-text comments, and other question types. Surveys can also incorporate logic to route responses dynamically based on previous answers.
Surveys can be created, tested, and published instantly from the Feedback Hub to any collector — kiosks, tablets, QR codes, or online — with real-time deployment.
Designed for Meaningful Insight
Behind the scenes, ViewPoint surveys include powerful tools that keep your data accurate and useful.
Features such as response quarantine rules help filter out accidental or repeated responses, ensuring your reports reflect genuine feedback.
Surveys can also be displayed in multiple languages, making it easy to gather insight from diverse communities and international audiences.
Everything is designed to ensure your feedback data remains reliable and actionable.
Know When Something Needs Attention
Sometimes feedback can’t wait.
ViewPoint surveys allow you to trigger Live Alerts when certain responses are received — instantly notifying the right team members.
This means you can respond quickly when a situation needs attention, while still collecting valuable insight for long-term improvement.
Your Survey. Your Rules.
ViewPoint gives you the freedom to create the survey that works for you.
One question or one hundred.
Quick ratings or detailed feedback.
Simple surveys or complex response journeys.
However you choose to capture feedback, ViewPoint gives you the tools to do it brilliantly.