# ViewPoint Feedback > ViewPoint is a real-time customer experience feedback platform that helps organisations capture, analyse, and act on feedback at the point of experience. The platform combines physical feedback kiosks, QR/mobile surveys, and online feedback tools with AI-powered analytics and reporting — enabling businesses to understand and improve customer, employee, patient, student, visitor, and passenger experiences across multiple sites and sectors. ViewPoint serves organisations across retail, healthcare, facilities management, transport, education, and public sector. It operates globally, supporting enterprise clients with multi-site deployments as well as smaller businesses and teams. The platform is delivered as SaaS via ViewPoint Hub, with hardware options including the Pulse Kiosk and Trend Kiosk for in-location feedback capture. Key differentiators include real-time feedback alerts, AI-driven insight and analytics, high response rates through smiley-face survey design, and seamless integration with existing business systems. ## Platform - [Platform Overview](https://www.viewpointfeedback.com/feedback-platform/): Full overview of the ViewPoint feedback platform and its capabilities - [ViewPoint Hub](https://www.viewpointfeedback.com/feedback-management-platform-viewpoint-hub/): Central SaaS platform for managing feedback, dashboards, and reporting - [Insights & AI](https://www.viewpointfeedback.com/ai-feedback-analytics/): AI-powered analytics that surface trends, anomalies, and actionable insight from feedback data - [Real-Time Reporting](https://www.viewpointfeedback.com/dashboards-reporting/): Live dashboards and configurable reports for organisations and teams - [Live Alerts](https://www.viewpointfeedback.com/real-time-feedback-alerts/): Instant notifications triggered by low scores or specific feedback responses - [Surveys](https://www.viewpointfeedback.com/customer-survey-software/): Survey builder and design tools within the platform - [Integration](https://www.viewpointfeedback.com/feedback-software-integration/): APIs and integrations with third-party business systems - [Security & Governance](https://www.viewpointfeedback.com/data-security-governance/): Data security, GDPR compliance, and governance information ## Feedback capture methods - [Feedback Kiosks](https://www.viewpointfeedback.com/viewpoint-feedback-kiosk/): Physical in-location kiosks for capturing real-time point-of-experience feedback - [Pulse Kiosk](https://www.viewpointfeedback.com/viewpoint-pulse-feedback-kiosk/): Compact smiley-face feedback kiosk for high-footfall locations - [Trend Kiosk](https://www.viewpointfeedback.com/viewpoint-trend-feedback-kiosk/): Multi-question kiosk for richer feedback capture - [QR / Mobile Surveys](https://www.viewpointfeedback.com/qr-code-smiley-face-feedback/): QR code-triggered surveys for contactless mobile feedback - [Online Feedback](https://www.viewpointfeedback.com/online-smiley-face-feedback/): Embedded or linked online surveys for digital channels - [ViewPoint Tag](https://www.viewpointfeedback.com/viewpoint-tag/): Digital NFC/tag-based feedback capture device ## Sectors - [Customer Experience Feedback](https://www.viewpointfeedback.com/retail-customer-experience-feedback/): Retail and commercial customer experience measurement - [Employee Experience Feedback](https://www.viewpointfeedback.com/employee-feedback-software/): Workplace and employee satisfaction feedback - [Patient Experience Feedback](https://www.viewpointfeedback.com/real-time-patient-feedback/): Healthcare and NHS patient experience measurement - [Student Experience Feedback](https://www.viewpointfeedback.com/student-experience-feedback-system/): Education sector feedback for universities and colleges - [Visitor Experience Feedback](https://www.viewpointfeedback.com/visitor-experience-feedback-system/): Venues, attractions, and public spaces - [Passenger Experience Feedback](https://www.viewpointfeedback.com/real-time-passenger-feedback/): Transport operators and passenger satisfaction - [Resident & Community Feedback](https://www.viewpointfeedback.com/retirement-community-feedback/): Retirement communities and residential care ## Solutions by size - [Enterprise Solution](https://www.viewpointfeedback.com/enterprise-feedback-management-platform/): Large-scale, multi-site enterprise feedback management - [Multi-Site Feedback](https://www.viewpointfeedback.com/multi-site-feedback-platform/): Centralised management of feedback across multiple locations - [Feedback for Teams](https://www.viewpointfeedback.com/feedback-platform-for-teams/): Department or team-level feedback programmes - [Feedback for Small Business](https://www.viewpointfeedback.com/feedback-solutions-for-small-business/): Accessible feedback tools for smaller organisations - [Event Feedback](https://www.viewpointfeedback.com/event-feedback-surveys/): Temporary or one-off event feedback capture ## About - [About ViewPoint](https://www.viewpointfeedback.com/about-us/): Company history, founding story, and mission - [Global Reach](https://www.viewpointfeedback.com/our-global-reach/): International presence and deployment footprint - [Partner Programme](https://www.viewpointfeedback.com/feedback-platform-partner-program/): Reseller and integration partner information - [Contact](https://www.viewpointfeedback.com/contact-us/): Enquiries, demos, and pricing ## Resources - [Blog and Resources](https://www.viewpointfeedback.com/blog/): Articles, guides, and thought leadership on customer feedback and experience - [Smiley Face Surveys](https://www.viewpointfeedback.com/smiley-face-feedback/): Explanation of smiley-face survey methodology and why it drives higher response rates - [Interactive Surveys](https://www.viewpointfeedback.com/smiley-face-surveys-interactive-survey-using-smiley-buttons/): How interactive survey design improves engagement and data quality - [Why Feedback Kiosks](https://www.viewpointfeedback.com/survey-solutions-interactive-kiosks-customer-feedback-surveys/): The case for in-location kiosk feedback vs other methods - [Feedback Buttons Explained](https://www.viewpointfeedback.com/push-button-feedback-device/): Overview of push-button feedback devices and their use cases