Smiley face surveys are intuitive and easy to understand, and they work in every country across multiple industries. But beyond this, there are several reasons that make smiley face surveys so appealing to business owners the world over. So why should you use smiley face surveys to collect data about your customers? We’ve summed it up as follows;
1. For Visual Appeal
Regarding the visual appeal of smiley face surveys, a study revealed that respondents spend more time looking at smiley faces. Why is this? Because the human brain is an expert at visuals – with 60% of the brain involved in visual processing and 90% of the information sent to the brain being visual.
2. For Emotional Analysis
Emojis and smiley faces as a means to measure customer feelings and emotions are easier to grasp by humans, as they represent a feeling in the form of a picture. Businesses are mostly concerned about customer feelings and emotions, and interested in finding what makes their customers happy. For this reason, measuring customer emotions with a smiley survey will perform far better than any other type of existing interface.
3. Smiley Face Surveys are User-Friendly
One of the best features of smiley face surveys is the fact that they’re user-friendly. Customers simply love using emojis, with over 5 billion emojis sent per day on Facebook Messenger – you can only imagine the business opportunities that abound within the use of these user-friendly little images. Just to think of all the other messaging apps, social networking websites, and its estimated 7 billion worldwide mobile users. Emojis are everywhere and one of the easiest ways to show your level of customer satisfaction.
4. You get a High Response Rate
As a business owner or manager, you should expect a high response rate with a smiley face survey. Because respondents are more likely to select an emoji as compared to a radio button, the use of emojis is more reflective of the respondent’s emotions – and they are given the assurance of being heard.