Smiley face survey

A choice of smiley faces gives the respondent a quick and easy way to rate your service, track issues and give you feedback. 

By making it really simple for your customers to respond you can improve customer satisfaction, increase profitability and grow your customer loyalty.

Simple ways to understand how your customers or employees feel.

The use of Smiley Face Surveys creates an instant opportunity for customers to tell you what they think. No delays – simply an immediate reaction to how they are feeling right now – at the point they experience your service.

But we don’t stop there. Our clients are gaining rich insights from one or two quick follow-on questions, which establish WHY your customers feel the way they do. 

Touchless Smiley Face Feedback

Why Smiley Face Surveys?

By simply hovering their finger over our touchless smiley face feedback device your customers’ or employees’ can tell you instantly what they think. 

You can use this data to track issues becoming a powerful source of service improvement insight. By making it simple for your customers to respond you can: 

Our smiley face kiosks

ViewPoint Wave
with Touchless Buttons

ViewPoint Pulse
Touchless and Touch Options

ViewPoint Trend

See your improvements boost your results

The real time nature of ViewPoint smiley face surveys means you can line up satisfaction ratings with sales and see how the changes you make directly impact your bottom line.

Whether you’re a retailer who has just learned shoppers can’t find a product or a medical centre realising your satisfaction levels improve immediately after a staff training session, you’ll be able to stop guessing at what makes a difference.

Completely eliminate COVID infection concerns

ViewPoint has a range of products that allows you to continue to gather feedback while stopping the spread of viruses and bacteria on feedback surfaces


Our Nanoshield is an antimicrobial clear film that is effective against viruses and bacteria, keeping you and your feedback device safe. The self disinfecting screen is scientifically proven to protect against viruses and microbes.

Touch Free Buttons

The ViewPoint Wave with Touchless Technology registers feedback without the need to touch the device. Simply hover your finger above the feedback button and your selection will be registered.

Gesture Recognition

ViewPoint’s gesture recognition tracks a user’s hand when held over a button without needing to touch the device, eliminating the risk of COVID-19 transmission.

Unique Smiley Face Survey Solutions

We provide patented customer feedback software that enables interactive, on-brand questionnaires within a store, hospital, centre or any location. Using touch screen technology, customers or visitors can quickly touch a smiley face – or other on brand images – to give you their feedback in real-time.

Our solutions also give you all important trust in your feedback data as our Valid8™ specialist software validates all responses meaning that any nonsense data, such as children messing around, is filtered out.

Smily Face Ratings

We provide online dashboard feedback reporting, live alerts and customised reports, enabling managers to rapidly respond to service dips or failures, customer requirements or other exception feedback.  The exact time of day of every response is captured, which means we can demonstrate service levels over time, across all customer facing areas of your organisation.

By categorising and making sense of the data, our intelligent sentiment analysis tools remove the pain of sifting through thousands of customer comments.

Love Your Customers

Customers enjoy feeling valued.  If they think you are indifferent to them, then they probably feel the same way about you.  Our interactive smiley surveys are driving customer loyalty, repeat business and increased customer spend.

Types of Feedback

How can we help you? We provide solutions to meet every feedback need.

Any questions?

Contact one of our team with any questions, or download our brochure for more details.

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Get the latest information on real-time feedback...

Contact us or download our brochure for more details.